Design Objective Design Brief
Re-Branding the South Carolina Greenville Zoo, and creating a full campaign including Letterheads, Business cards, envelopes and postcards. The objective is to create opportunities for people and the community to help support and promote Greenville Zoo's natural habitat conservations, and enhancing the quality of life for all living things. The new Greenville Zoo logo was created by using elements from a tigers eye's, to create eye contact and feel its mysterious gaze. The color palette choice sends a well balanced feel across all the pieces, and utilizes the extra space to strengthen the illustrations. The Secret Safari Hunt Postcards invites people from far away and nearby communities to participate in the Greenville Zoo hunt for clues to win a prize. Each hunter will receive one of the three animal stickers and consider yourself a Safari Hunter.